Blog

Simply Speaking: A Guide to Structuring Blog Posts

Keep it simple. These 3 words can help you write a better blog. Whether you’re starting a brand-new writing venture or revamping your current blog, straightforward style and compelling content are keys to leveling up your success. Here are 5 characteristics of appealing blog posts:   Catchy Title When titling a blog post, aim for creativity, specificity, and brevity. Creativity (sound repetition,...

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Five Essential Ingredients of Successful Blogs

Audience-targeted writing Once you figure out your intended audience, do some research to find out their expectations. Know your readers. Write for them. Write to them. Serve up the solutions they are looking for. Encourage their feedback, and then actually respond to it in a timely manner.   Engaging & helpful content Blogging, by nature, is a narrative type of writing, so include personal experience...

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Blogging for Business: 5 Essential Writing Tips

As a small business owner looking to extend your reach and grab the attention of potential customers, you’ve decided to add a blog to your website. Smart choice! Now, here are 5 writing tips to get you started:   #1: Write to and for potential customers. Think of each blog post you write as a casual chat with a customer. Ideally, how would that...

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What Is a Blog and Why Should You Write One?

What is a blog? A blog (short for Weblog) is a collection of brief, conversationally written posts published online. The collection is typically updated frequently, weekly or even daily. Blog posts are organized in reverse chronological order, so readers can easily access the most recent postings first.   Who blogs? The first blogs, such as those written by college students Claudio Pinhanez and Justin Hall...

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Back by Popular Demand: Bagels & Blogs

Do you have a good grip on the basics of blogging, but you’re looking for ways to attract a larger audience? Are you trying to make your professional blog more entertaining and interactive? If so, learning the best ways to tell your story through blog posts could be just the answer you’ve been looking for. If your business is based in Toledo...

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