Let’s start with the traditional blog, a text-based form that can be combined with other media. If sharing in-depth written content is your top priority, WordPress.com, Medium, and Blogger are platforms worth checking out. In addition to a variety of features, these three platforms include search engine optimization.
Now, take your traditional blog and shrink it, and you’ve got … the microblog. Microblogs allow you to say just what you want to say, quickly and straight to the point. Twitter is not just a trendy social networking site and home of the hashtag; it’s also a microblogging platform. But if you just can’t say all you need to say in 140 characters or less, try Twitter in its social networking capacity to promote a traditional blog.
Another way to start a conversation with your audience is through the audio blog, a throwback to the glory days of radio broadcasting. The audio blog allows you to tell your story in your own voice. If this sounds right for you, Tumblr, which offers a variety of blogging options (including audio, video, and photo), is a platform to look into.
And let’s not forget the power of images. There’s a reason for the old saying, a picture is worth a thousand words. Both photo blogs and vlogs (video blogs) offer opportunities for you to share your story visually. The photo blog relies mainly on images, usually including text only in the form of captions, while the vlog is more of a mashup of forms: image and sound. If you’re interested in photo blogging or vlogging, check out Instagram (for sharing photos) or YouTube (for sharing videos), in addition to trying the multimedia capabilities of the other platforms mentioned above.
Remember, you’re not limited to one kind of blog; with advances in technology and platforms, you can mix it up and offer something unique to your followers.